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2011년 4월 21일 목요일

Fast food nation.

1. Use a semiotic analysis to compare the different sets of fast food photos in the link (http://thewvsr.com/adsvsreality.htm). How are these fast food items represented, and in what was does this contribute to globalized food marketing, and American fast food culture?
Fast Food: Ads vs. Reality

When I see fast food advertising like McDonald's, Burger King in television or magazines, it is really looks awfully good but if you buy a fast food, it is looks taste like crap. You must have felt.
Many fast-food advertising put a false colors upon in mass media for looks like awfully good.
Is it possible that hype and spin could be history? I think it is difficult to measure the right or wrong an exaggerated advertisement because the advertisement had to make looks great for get advertising effect about sell.
But if it is completely false advertising or consumers are sadly disappointed in advertising, we should have to tell a company to problems about why it different sets of fast food photos.
And the company has to change false advertising more real and fast-food impact of health so it must process food sanitarily and manage in a sanitary.


Now, fast-food not able to concluded that America food.
We even visited any other country and can be found easily fast food restaurants. For example, McDonald's, Burger King, Subway and other shops can be easily found. When compared with other foods fast-food can be purchased at a lower cost.

Today, many modern people want a quick and efficient so fast-food is appropriate for modern people, also fast-food present a chic and trendy youthful image and it stands the best of culture code.

In my opinion, generally fast-food increase sales volume with changed of the times.
Industry experts agree however, that fast-food sales will continue to sales growth is not merely a trend. Because consumers changed to trend to can easily purchase and prefer to eat fast.


 The other way, fast-food has many problems,  Fast-food has fat or cholesterol it have a good influence on health and getting fat. That huge fast-food company had a big impact on distribution and economical flow.
if you want know about bad position of fast-food, you should watch "Fast food nation" by Richard Linklater



Director: Richard Linklater

Writers: Eric Schlosser, Richard Linklater, and 1 more credit »
Stars:Greg Kinnear, Bruce Willis and Catalina Sandino Moreno
Storyline : Don Anderson is the Mickey's food restaurant chain's Marketing Director. He is the inventor of the "Big One" the hamburger best seller of Mickey's. An independent research reports the presence of cow's feces in the Big One. So Don is sent to Cody, Colorado, to verify if the slaughterhouse, main supplier of Mickey's, is efficient as it appears and the production process is regular. During his investigations he discovers the horrible truth behind a simple hamburger; the reality is not like we think it is. Don discovers that the mass production system involves from the temp workers like Amber, to the exploitation of Mexican irregular immigrants. It is not only the meat that is crush in the mincing machine, but all our society.

댓글 1개:

  1. This is a good answer, however you don't answer all parts of the question. Overall, this does look good and your opinions are supported.

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